Още обяснява нещо за Mi 1 и как е струвал 2000 юана, което са към 480лв.
Голям фурор е била първата презентация
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https://weibo.com/tv/l/Hng-TieZgHTyZ-xY
"At first, Lei Jun was worried that the phone could not be sold, but at the first generation of Xiaomi mobile phone conference, he saw the three layers of rice noodles inside and outside three layers, all of which are MIUI users. Because there were too many people, the conference was forced to start ahead of schedule, but the cheers of the audience when the price was announced made Lei Jun feel that the Xiaomi mobile phone has become. The original plan was to sell 300,000 units in one year, but in the end the original Xiaomi mobile phone sold 7.9 million units, which exceeded 10 billion in revenue in the first year of 2010."
"As for the Redmi mobile phone, Lei Jun could only borrow the Jinshan conference room because of the company's capital investment, and used 2,300 yuan to make a back panel, and released the first generation of the Redmi mobile phone. Relying on the price of 799 yuan, the Redmi mobile phone became popular all over the country as soon as it was released, and finally sold 44.6 million mobile phones. Lei Jun concluded: There is no success without risk, only to face the risk head-on and go all out."
"After Xiaomi became popular, many imitated Internet mobile phone brands appeared on the market. Wang Xiaoyan appeared to tell the story of Xiaojiao. By imitating Xiaomi, Xiaojiao sold 20,000 units in one hour. In 2014, Xiaomi established an ecological chain plan, determined to change 100 industries. Up to now, Xiaomi has cooperated with more than 100 ecological chain companies and launched a dazzling array of products. Lei Jun also told the story of the birth of the Xiaomi rice cooker. At the beginning, Japanese TV stations also bought several rice cookers for blind testing. As a result, 60% of the people said that the rice in the rice cooker was delicious."
"In 2016, Xiaomi's sales plummeted into trouble, and there was no company in the mobile phone industry that could reverse when sales fell, and the contradictions accumulated over the years broke out in a concentrated manner. Lei Jun recalled that at that time, there was a lot of stress.For this reason, Lei Jun directly took over the mobile phone department, focused on reflecting on the problem, and concluded that the situation was severe. For this reason, Lei Jun was forced to become a model worker and held 23 meetings a day at most. With hard work, at the end of October 2016, the turning point came. At the Xiaomi Note 2 conference, Xiaomi launched the world's first full-screen mobile phone, the Mi MIX, which was collected by three major foreign museums."
"Lei Jun introduced the story behind the Mi MIX. At the beginning of 2014, Xiaomi engineers discussed what the mobile phone would look like 5 years later, and finally came to the conclusion that the front of the mobile phone 5 years later was all screens. After finding Lei Jun, he thought it made sense and supported the start immediately instead of considering pre- and mass production. After 3 years of work, Xiaomi MIX was finally born. This also sounded the charge of Xiaomi's reversal. In order to continue this engineer culture, Xiaomi established an internal award worth $1 million in stocks, which was awarded to the MIX Alpha team last year."
Recalling 2016, Lei Jun concluded that innovation determines how high we fly, and quality determines how far we can go.Then came the internationalization of Xiaomi. The first 500,000 Mi 4 units were not sold when they entered India, leaving 1 billion yuan in inventory. For this reason, Xiaomi urgently set up an international firefighting team and went to 4 to 50 countries to find a market. After a year and a half of hard work, despite heavy losses, it was finally sold out.Lei Jun compares the mobile phone industry to seafood, and inventory handling costs are very high. Since then, the international firefighting team has also become the advance team of Xiaomi’s internationalization. Up to now, Xiaomi has entered more than 90 countries and regions around the world, and mobile phones in more than 50 countries and regions have entered the top 5, and it took India 3 years to be the first,
"Spain reached the top and France was second. Of course, it was not only bumps, but also joy. Lei Jun also recalled the India conference in May 2015, where the well-known Are U OK was born. The video of ghosts and animals that were popular at the time was played live. Lei Jun concluded that success is often not planned, and crisis is an opportunity you never thought of."